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Highlights

  • Maybelline's latest campaign for Sky High Mascara goes viral
  • Social media users amused and intrigued by the 'disruptive' marketing campaign
  • The campaign aimed to showcase and highlight Maybelline's mascara

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Maybelline's Sky High Mascara campaign has left internet amused. Here's why

Maybelline's viral campaign for Sky High Mascara features graphic art installations of giant fake lashes and mascara wands hitting iconic London landmarks.

Updated: Sep 02, 2022 10:53
|

Editorji News Desk

Maybelline's Sky High Mascara campaign has left internet amused. Here's why

Maybelline's latest ad campaign has left the internet quaking. The beauty brand's campaign for Sky High Mascara shows a train on the London tube installed with huge fake lashes. Moreover, in the backdrop, there was a big 3D mascara wand sticking out of it.

This was one part of the campaign. In the next video, there was a big lash wand emerging from a building and hitting a similar set of rubber lashes over a double-decker bus.

As soon as the videos were shared on the internet, they went viral with amused social media users sharing their reactions.

Notably, these stunts did not actually take place in London, and the campaign was created through graphic art.

Maybelline's representatives said that they 'wanted to create a disruptive marketing campaign to hero the mascara'.

Also watch: Naomi Campbell fronts her first-ever beauty campaign

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