WhatsApp to end unlimited Google Drive backup for Android soon: Time to manage storage

WhatsApp, a popular messaging app, and Google have traditionally provided unlimited chat data backup on Google Drive, encompassing both text and media. However, this long-standing collaboration is undergoing significant changes.

Shift in WhatsApp Backup Policy

WhatsApp's beta update is ushering users into a new era where Google Drive storage limits will now apply to their backups. This move signifies a departure from the earlier practice of unlimited backups.

Users will soon see their WhatsApp backup data count against the free 15GB storage quota offered by their Google Account.

User Notification and Google One Subscription

In a proactive step, WhatsApp has started alerting users through a notification banner. This development, first observed in select cases in December 2023, is becoming more widespread.

The message advises users to manage their existing data to fit within the new storage constraints. For those needing more space, the option to upgrade to a Google One subscription for additional storage is presented.

Upcoming Changes and Promotions

Google is poised to roll out a special, one-time promotional offer related to Google One for eligible users. This is part of their strategy to manage the transition. Meanwhile, WhatsApp is expected to fully implement these changes by June 2024, aligning with the introduction of a new app update.

Enhancements to WhatsApp Channels

In a parallel development, WhatsApp is enhancing its Channels feature. A new update will introduce multimedia content albums to Channels, a functionality already available in individual chats. This will allow for a more organized viewing of multiple photos and videos sent simultaneously.

Wrap up

The partnership dynamics between WhatsApp and Google are evolving. The upcoming changes mark a shift towards limited storage and potential subscriptions for extended space, reflecting a broader trend in cloud storage and data management.

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