You can now pre-book IPO via Paytm Money, just in time for the Zomato order

Looking to cash in on the IPO rush Paytm Money has launched a feature which allows users to pre-apply for initial public offering via it's platform.

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The “Pre-IPO Open application” feature is designed to tap young investors to increase retail participation in the offers. Paytm CEO Varun Sridhar said, "Interest in IPOs has surged over the last couple of months, and we have seen cases where users have missed out from applying because of issues like tight schedules during market hours, and demand-led processing delays in the markets. We wanted to make the lives of our users easier and ensure that they don’t miss out on good opportunities."

Zomato is the first IPO on Paytm Money launched with this feature which already is seeing a high level of interest.

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